About
Welcome to Product Crush.
We walk the line between brand objectives and visual wildness, creating the term PRODUCT CRUSH to describe the way we form a sensory desire for your product. We’re strong in our vision but flexible in the execution. Let us be the visionaries or your hands-on production team – whatever is needed to turn ideas into reality.
How we work
We partner with your team to turn the spark of an idea into creative content and seductive advertising campaigns. Whether it’s your vision or ours, we’re always looking for that special something that makes people fall in love with your product. We ensure your final content works hard wherever it shows up and whatever the format, building a palpable sense of luxury and creating product crush in your audience.
We curate teams that have fun and enjoy making beautiful work, connecting with the latest in creative talent to keep things fresh and culturally relevant. By bringing passionate minds together, we make sure we’re always about the new and the next.
Our ethos
We have a deep understanding of the power of product marketing to meet business goals, knowing that the real magic happens in the balance between creativity and strategy. We approach our work with openness and collaboration, treating our clients as partners and building long-term relationships. From the way we communicate to our quick thinking and flexible structure, our approach is supportive and direct. No excruciating processes – our credo is to talk less, deliver more, push further and go beyond what seems possible.
What we do
Our hybrid approach means we adapt around your in-house capabilities. Whether it’s creative direction, full production services or a mix of both, we’re all about making it happen.
CREATIVE DIRECTION – From initial conversation to fully formed strategy, we know how to produce the kind of big thinking that leads to excellent work. We take a holistic view of every touchpoint – from niche social stories to above-the-line campaigns – tailoring the creative output to your audience.
PRODUCTION – We oversee every detail of the production process to ensure top-quality results, building bespoke teams to cover every logistical need no matter the scale of the project. We know the industry in deep detail, with connections and crew contacts across the globe; pulling favours, negotiating deals and making things happen fast are our lifeblood.
Services
Creative Direction
Production
Beauty
Lifestyle
Fashion